How to Use the Internet to Market Your Real Estate and Save Thousands of Dollars in Commissions

The vast majority of buyers are searching the Internet to find the real estate they are looking for. The figure keeps changing but somewhere between 85 to 90% of all buyers use the Internet as their main tool for property search.

In these economically challenging times most professional real estate offices (including the large national franchises) have cut way back on their budgets for print advertising in the newspapers. In real estate offices this is known as a BLACKOUT on advertising and it is happening all over the country.

The other reason why real estate agents and offices heavily utilize the Internet is because it costs next to nothing and it works! Plan and simple it works.

The Internet has changed the way real estate is marketed forever and agents have accepted it. Print advertising is extremely expensive and the Internet has now made print advertising passé.
This is not a bad thing. Agents place their efforts and energy on what works and now so can you!
Right now is the perfect time for the average home seller to learn this truth and use the Internet to sell their property without the expense of a listing real estate agent.

One of the best-kept secrets around is that for peanuts and very little effort, sellers can put their property on the Internet without an agent or a real estate broker.

If you have a digital camera and have ever used or seen eBay then you can figure out how to post your property on the Internet. It’s that easy. Fill in the blanks, download some pictures and your property is out there for the world to see.

Oh sure, you are comfortable with the Internet. Maybe you have sold a car on it or have bought and sold other items on eBay or Craigslist. Or perhaps you are quite leading edge using all the latest technology. But this is real estate and it all seems a bit complicated. What about all the other steps that are involved in the real estate transaction?

Relax! This is not rocket science and most professionals in the real estate business are not scientists.

Use of the following 12 steps and it will make your transaction very manageable.

THE12 PRINCIPLES FOR SUCCESSFUL INTERNET REAL ESTATE SELLING is not only a guide for using the Internet to sell real estate online but also a formula for protecting and securing the seller throughout the entire transaction.

1. Be brave and set the price. The seller always has
2. You must perform all inspections before you market the property
3. Honestly represent the exact nature and condition of the property
4. Hire an Attorney. Do it early on in the sales process
5. Get proof of insurance from everyone
6. Anything you say can and will be used against you. So zip it!
7. You need to cooperate with and pay buyers brokers and agents
8. You can sell directly to buyers without an agent. If they don’t have one
9. Online advertising is cheap
10. Showings are easy
11. Be effective and follow up
12. All information concerning the property becomes the property of the property

If sellers will follow these principles they can sell their real estate online with the confidence that they can accomplish this important transaction from beginning to end.

The Real Reason You Are In The Commercial Real Estate Business (And it’s not what you think)

One of the first articles on a website should arguably be some of the best. The main reason of course is because you want to make sure that you do not bore the reader right off – not good for a website review or getting all the articles read. So, the first articles should contain some revelations in it, some possible life-alerting message, a profound paradigm shift. Of course I’m being a bit sarcastic but I am also making a point.

I am going to share with you the most profound discovery I have had that has my business to where I wanted it to be in the shortest period of time possible. This advice will yield huge returns for those commercial investors that really use it and implement it. Here is the thing too. It doesn’t matter where your market is, what kind of market you work with, what kind of property you may specialize in or who your tenants are. Whether you work mainly corporate commercial real estate or apartments – Doesn’t matter. Here it is:


Stop right now and really think about what you have just read. As a matter of fact please read it again so you can really understand what I am telling you here.

Why is this the case? Why am I telling you that you are not in the commercial real estate investment business?

Here is why: you may be the best negotiator, the best financial analyst of commercial real estate, the best manager, have the greatest sales personality BUT – If you cannot get qualified tenant prospects in your door, prospects to call you and want to do business with you in the first place, NONE OF THIS DOES YOU ANY GOOD!!

So you see – the goal is to get business through the door in the first place because without a constant stream of business calling you, wanting to do business with you — your commercial real estate investment business will fail.

So, from this day forward your mindset needs to change to one of a marketer of your services vs. a doer of your services.

Don’t worry, I can hear your skepticism already.

Yes – you do complete real estate transactions, call tenant prospects, advertise your properties for lease through whatever media, etc. I know that you do this. Don’t get caught up in that part of it though. I know all of those things are important for your business.

But, Do Not skip over this.

Do not get confused that opening your mail and typing letters on your computer vs. developing systems that bring tenants in the door are of the same degree of importance for your business. They are not. Those that get this confused are losing money. A lot of money.

Once you adopt this “marketing your services attitude” you will notice all kinds of things happening including more investment dollars and more market share coming your way. More opportunities, more free time.

Sounds strange doesn’t it? Believe me, it’s not.

So, in summary, your goal is to work on getting as many qualified customers and tenants to come through your door, to call you, and want to do business with you in the first place. This is where we start, but how do we get the phone to consistently ring with qualified customers and tenants? We’ll talk about that in my next article…

Real Estate Sales Software Solutions For Dynamic Businesses

Looking for real estate software solutions that fulfill your unique business needs? Modern real estate sales software solutions are extremely dynamic and especially crafted to meet unique business requirements. These cognitive solutions are helpful to improve business growth and produce effective insightful knowledge for the key decision takers. These are by far the most evolved systems that can deliver accurate results without compromising quality and business standards. Qualified real estate consultants and property developers who have joined experience of years rely on these insightful solutions and their associated tools.

In fact, these especially crafted real estate software solutions are well-intentioned, technically upgraded and financially secure for wide scale usage. Property developers choose it because it is good fit for their business and helps them to get more sales. Indeed, it is an investment for them. It is also responsible for empowering real estate businesses by eminently producing high-quality, qualified lead & business analytics. These specialised solutions are all built on technologies & platforms that can extend flexibility and high-end functionality for the businesses.

These business solutions are right sized & intrinsically perfect for the different level of business needs and definitely offer a choice of out-of-the-box customer service. The best thing is that such solutions are for small-size and large size businesses. It helps them to work effectively, accelerate business performance, improve business performance and grow easily and all with a high degree of scalability and reliability. Property investors often rely on dynamic real estate solutions to get real business insights, dynamics for informed business decision-making simply and easier than ever before.

This level of automation and customisation undeniably enhances the corporate value, its overall competency and real-time growth through its suitable advanced features such as initiative-driven analytics, basic reporting, lead nurturing, financials, sales conversion feature, email marketing, customer relationship management, business process management and database security features. It dramatically enables property agents and developers to differentiate themselves across industry competitors.

In short, if you want to take less business risks, ensure excellent growth & development and want to do all your business-wide operations using one centralised platform that is fast, secure and powerful than real estate software solutions are the best answer. So, if you want to create business value, define operational priorities, grow sales distribution channel as well as focus your business for continuous improvement in a unique, competitive manner then you must consider a well-intentioned, trustworthy, technically perfect real estate software solution.